Sharjeel YunusBrand v/s Business v/s MarketingThis is not a relay race where brand activities pass the baton to the business activities or vice versa. t’s a three-legged race. Here’s…Jul 29, 2022Jul 29, 2022
Sharjeel YunusData Creates Normalization, Not Differentiation…UnlessData when used for optimization is great. But is generic data enough for differentiation? If not, what kind of data are we looking for?Jun 19, 2022Jun 19, 2022
Sharjeel YunusContent Half-Life & The Half-Life of Relevance | Thought Principles for Content Creation For BrandsWhat is content half-life? How can brands stay relevant? What are the thought principles of content creation? Join the conversation.Jun 19, 2022Jun 19, 2022
Sharjeel YunusTime Economies v/s Attention Economies & Their Role in Digital MarketingGiving someone time isn’t the same as giving someone attention, but has anyone managed to explain this an algorithm yet?May 2, 20221May 2, 20221
Sharjeel YunusThe Sandlot: A Quest for LoveIs love symbolic? Is it materialistic? How far would you go to gift your loved one something you treasure?Jan 5, 2022Jan 5, 2022
Sharjeel YunusBook Review— Creativity, Inc: Overcoming the Unseen Forces That Stand in the Way of True…A book 45 years in the making Creativity, Inc., is definitely the best book I read in 2021. Here are my thoughts on themJan 3, 2022Jan 3, 2022
Sharjeel Yunus52 Days, 6620kms, 36 Locations — Work From Road, Part 1I decided to take “work from home” to another level — “work from road”. Today, my car is my home, and my office, my laptop bag.Nov 12, 2021Nov 12, 2021
Sharjeel YunusSpotting Shitty Clients — Part 2 — The ‘Tomorrow’ Hopeful“Kaal Kare So Aaj Kar, Aaj Kare So Ub” preached Kabir Das. These lessons remain long forgotten. Especially for “The Tomorrow Hopefuls”Nov 8, 2021Nov 8, 2021
Sharjeel YunusSpotting Shitty Clients — Part 1 — The “Send Option Only” ClientsIf you hate one-way communication, then these clients are not for you. The “Send Option” Only clients are an odd bunch. All they do is…Oct 15, 2021Oct 15, 2021
Sharjeel YunusSpotting Shitty Clients — 0.0 -Established Rules & DecenciesIf you’ve been a working professional, it doesn’t matter the industry; then you know that clients are @#%%#**$*@%&@&@!! $$*! $***!(^$)…Oct 14, 2021Oct 14, 2021
